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Products & Ingredients

Citricoma

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By: Sean Moloughney

Editor, Nutraceuticals World


HP Ingredients has introduced Citricoma, a new patent-pending blend of citrus PMF (polymethoxylated flavones) and Eurycoma longifolia for the healthy weight loss/management market. PMFs, particularly tangeretin and nobilitin, represent a class of “super flavonoids” extracted from citrus peels that exhibit approximately three-fold potency in their ability to reduce cholesterol levels as compared to other citrus flavonoids. 11(beta)-HSD1 is an enzyme that is responsible for the modulation of cellular cortisol exposure and plays an important role in healthy weight, blood glucose and cholesterol management. Patent applications disclose the inhibition of 11(beta)-HSD1 with PMFs to reduce systemic and local cortisol concentrations (liver and adipose tissue), and promote healthy blood sugar control, healthy cholesterol levels and weight management. HP has signed an exclusive distribution agreement with Shawn Talbott of GLH Nutrition and Supplement Watch Inc. to handle sales and marketing of Citricoma.

For further information: 866-330-4372.

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